Marketing Specialist
Senior
Ho Chi Minh City
Full-time
Sales & Marketing
Requirements
Experience in marketing and advertising, particularly in the music or education context, is an advantage.
Solid knowledge of online advertising, creative content, and local marketing strategies.
Excellent communication skills, ability to work independently and in a team.
Understanding of data analytics and ability to create detailed reports.
About the position
Company Description
Smulie is an AI Music Edtech Startup with a mission to transform instrument learning through our advanced exclusive AI technology. Our real-time AI feedback feature enables users to practice and play musical instruments effortlessly. Users can also learn and play any song with AI generative learning content features from the songs they love. We are committed to providing an excellent solution to our customers and enhancing their learning experience whether they are beginners or professionals.
"To bring joy through the simplicity of learning, fostering happiness in every endeavor."
Responsibilities
This is a full-time on-site role for a Marketing Specialist located in Ho Chi Minh City, Vietnam. The Marketing Specialist will be tasked with a range of responsibilities, from crafting high-performance campaigns to building vibrant communities. A deep understanding of localization in targeting when using ad networks as well as the ability to research each market's characteristics are important competencies.
Key Responsibilities
1. Performance Ads:
Develop and manage high-performance advertising strategies across various platforms.
Optimize ad campaigns to achieve desired KPIs and ROI.
2. Creative Content:
Generate creative and engaging content for diverse marketing strategies.
Ensure content aligns with cultural nuances and language specifics of each market.
3. Inbound Marketing:
Design and implement inbound marketing strategies, focusing on user journey and in-app messaging.
Optimize in-app messaging strategies to maximize user engagement.
4. Partnership and Affiliate:
Develop and maintain relationships with local partners, especially affiliate partners.
Connect and collaborate with partners to enhance marketing strategies.
5. Building Community:
Develop online and offline community-building strategies.
Create and maintain a positive atmosphere within our user community.
6. Analytics and Reporting:
Monitor and analyze data to evaluate the performance of marketing strategies.
Generate regular reports and propose strategy improvements based on collected data.